CraigTib (гость)
п»їHow to Attract Female Target Market Traffic to Your Business
Are you getting enough of the right clients? If not, look at your marketing copy.
If your target market is women but you’re attracting more men than women, consider revising your sales copy. You might inadvertently be talking more masculinely than femininely.
Fascinating brain research by Dr. John Gray reveals that men think differently than women. That’s because a woman’s genetic brain design is slightly different than a man’s.
For marketing purposes, that also means that your target market thinks genetically, according to his/her gender. So, it makes sense to write two versions of your marketing if your target contains both men and women.
Or, by simply understanding how each gender thinks, write to your specific, separate, genderized version of your target. That means copy in a brochure for men about your offering would bear a striking difference in one for women on the same topic.
You just can’t take a shotgun copywriting approach and write a one-size-fits-both genders type of copy in anything. In a shotgun marketing approach for both genders, if your marketing piece starts out appealing to one gender, the other genderized market version will stop reading. Why?
If your piece starts out appealing to a man, a woman will think, “Oh, this is for a guy.” And vice versa. So, it’s crucial to the success of your business to start thinking about how to write copy content in a contextual way.
Using what I call Gender Content Marketing (GCM) you write sales copy that appeals to your specific gendered market. Doing so, it gets your message to the right client type.
In GCM your copy should contain right up front the (contextually) genderized bottom line benefits/results of your offer. And your copy contains words easily recognizable by either a male or female. How do you do that? Use words that make sense to that gendered prospect.
(As a freelance copywriter, brain dialog researcher and hypnotist, I write client attracting copy in this way for my clients. I also create personal development information products using the same GCM format. Or, I coach personal growth coaches on how to do it themselves.)
For example, suppose your target is open-minded women interested in using hypnosis or EFT to reduce stress. What benefit of reducing stress naturally could you describe in your headline that might be an appealing hook for women?
First, think of your product or service like it’s a tool. It does something. What does it do that your prospects want but currently are without? Write out the problem your product or service solves to get some ideas. It is in that answer you’ll probably find some material to write an attention-grabbing hook.
Here’s a hook one of my clients and I created in a recent EFT workshop she conducted for women:
What's holding you back from living life on your terms?
Whatever it is…
GET 'UNSTUCK' TODAY!
Come TAP ALL DAY, and Feel the Results!
To create it, we talked first about what her target wanted. She said women want to feel mentally unstuck. This is a common thing for women. It’s a serotonin/oxytocin brain neurochemical thing.
As an aside, most men dislike admitting they are stuck in life. It’s a testosterone/dopamine brain neurochemical thing for them. (Those brain chemicals and genetic design for men is tied up in why most men won’t ask for directions when they get lost.) Since I understand how the brain dialogs between the genders, my client and I used the word ‘unstuck’ to attract women.
For your comparison, if you wanted to attract men to a stress reducing program, you’d write more aggressive, knock-em-dead, hog tie ‘em and rope ‘em type of competitive copy. So, a version for men might be:
Want more power and energy?
EFT is a quick, easy, tough guy way to get rid of stress!
Grab onto lightning bolt fast results…
EFT blows stress away!
The human brain has a buying part and a decision-making part. That decision-making/thinking brain part likes brief, succinct, short answers to ‘get to the bottom line’ quickly. So, if your target has little time to deal with stress, your sales copy needs to be direct and to the point.
But often, those bottom line phrases are different for men than they are for women. This is where it is very important to know what and how to say your sales message in a way your genderized target needs to hear it.
So write your best benefit up front in your headline. Use just a few ‘bottom line benefit’ words appealing to your generized target to grab and keep their attention. This specialized approach works faster than using a generic, shotgun marketing approach hoping to get anyone.
Hope this is helpful for you.
Susan
PS Please read some free articles and download some free ebooks to help you with your marketing at my website .
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11.04.2018 04:01
CraigTib (гость)
п»їHow Businesses Benefit from Continuity Consulting Service
Do you believe that your business is operating at its highest efficiency level? Are your employees as productive as they can be? Is the technology that you employ in the workplace at the most current and advanced possible? If you are not sure about any of these, or you know that they are not to their highest levels possible, then Continuity Consulting Service is the answer.
You may not have known that there was even a question when it comes to your business’s efficiency and function. Continuity Consulting Service has seen far too many businesses close their doors and go out of business because their owners and managers didn’t realize that something as simple as their employees’ morale or the technology that they relied on was costing them money. They didn’t realize that their business was bleeding out for years.
Employees Drive Success
While it can be easy (and overly simplistic) to think that the business itself (the products and services that are offered) drive its success, the reality is that there are many components to success at every level of business. Employees are the main driving force and if you negate their feelings, impressions, and thoughts, you do so at your own risk.
Continuity Consulting Service is designed to teach you how to be a more effective supervisor. Talking to your employees, rather than at them or down to them is just one way to forge a better relationship with them. Listening to their thoughts and ideas is also crucial to success in our modern age. You may know more about the inner workings of your business than they do, but your employees are the soldiers who are fighting in the trenches for it. They see things that you can’t possible notice and some of their ideas could be just the answer you need to bring your business to the next level.
Technology is the Keystone to Efficiency
Could you imagine a business operating today using typewriters and no computers? It’s almost unfathomable, right? Yet there are more businesses today operating with outdated technology and they don’t even realize it. Continuity Consulting Service can evaluate the technology that you have in use, from computers and software to manufacturing equipment and show you how much you are losing by continuing to rely on these antiquated artifacts.
Most business owners point to the extreme expense of modernizing their operations. What they don’t calculate, however, is that many of those outdated programs and hardware are actually costing them more in the long run due to employee wages and electricity than the cost of upgrading.
Continuity Consulting Service is the solution to maximizing your business’s efficiency, keeping you ahead of the competition and on your way to greater success in the future.
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11.04.2018 20:43
CraigTib (гость)
п»їImportant General Knowledge Information About Donations And Giving
Donating to charity not only gives you a good feeling but also helps your bottom line when you file your taxes. This mutually beneficial situation encourages individuals to help charities who have and follow the same belief system of the person making the donation. But before donating and giving it is essential to educate yourself about the basics. General knowledge websites are a great place to start this journey.
Many charity groups and youth organizations raise money by holding a fundraiser. What is a fundraiser? This is usually an event such as a marathon, barbeque, bake sale, or auction where volunteers donate their time and goods to raise money. The money raised might be used for research, feeding those less fortunate, or buying uniforms for the little league team. The reasons for fundraisers are wide and varied. Since there are many good causes that need funding, the fundraiser has become a popular way to do just that.
Some confuse non-profit organizations with charities. Just because an organization is non-profit, does not necessarily mean it helps those less fortunate. What is a non-profit organization? This just simply means that any profit earned beyond operational costs is used to further the organization’s objectives. Trade unions are a good example of a non-profit organization that doesn’t necessarily help a charitable cause. However, all charitable organizations are non-profit.
Most people have at some point been exposed to street fundraising. What is street fundraising? Simply put, this is someone who might be outside the grocery store or some other public event that is asking for donations of money. You will usually see quite a bit of this around the holidays when out holiday shopping. This however has encouraged would be thieves to follow suit by representing some fictitious organization with all of the donations being firmly placed in their pockets. When donating money to those asking for donations, it’s always a good idea to check the credibility of the organization, and when in doubt, don’t hesitate to ask the person for some sort of credentials. Should they balk, you can save your money for a deserving charity.
Sometimes we feel bombarded with requests for donations, but often we can help and choose not to, simply because we feel put upon. Helping others always makes us feel good and with the added benefit of a tax deduction, donating time or money is even more of a good thing. Keep track of all of your donations throughout the year, and help when you can. We can all use a little help now and again, when your turn comes around, someone will be there for you. No matter what your income or background a good Samaritan should donate or volunteer every once in a while. Once you learn about the the basics of donating, giving and volunteering through reputable general knowledge websites you will know the next steps to take in order to help those less fortunate.
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13.04.2018 07:55
CraigTib (гость)
п»їCanadian Immigration Issues with Indians
When an Indian woman is hurt or killed because of a man's doing, the Indo-Canadian community is up in arms. Unfortunately, this very same standard does not apply when an Indian man dies because of the actions and activities of the Indian wife.
Such is the story Gurdip Singh Saroya who was married to Harmanjit Kaur Dhami. She arrived in Canada last October 12 but despite the marital bonds, the wife refused to be touched by the husband. She declared that she wanted to leave her husband and move to Toronto, alone. The man, overwhelmed by the emotional fraud, Saroya jumped to his death from the Pattullo Bridge five days after his wife arrived in Canada.
Relatives of Saroya is placing the blame on Dhami, saying her behavior led to the emotional distress of Saroya because of the predicament he was in. The two were married in India last February 11, 2011. When she arrived in Canada, the relatives observed that she was distant and quiet, not too welcoming of her husband. Eyewitnesses observed that when he tried to hug her, she kept telling him not to touch her.
At one point, the wife called 911 to allege that the husband was assaulting her. Over the next few days, the woman had declared on more than one occasion that she would be leaving her husband and she wanted to move to Toronto. Saroya had tried to dissuade Dhami repeatedly saying that she wanted to move alone. At this point, Dhami even tried to escape from a moving vehicle during the discussion.
These incidents lead the Saroya family to believe that Dhami used the marriage to obtain a visa to Canada. As of the moment, police authorities still are investigating the circumstances surrounding the man's death. When allegations are proven true, then Dhami stands to face trial and possible deportation because of the death.
On another front, Canadian immigration authorities refused to allow entry to Parminder Singh Saini. He together with five other Sikh militants hijacked a Srinagar-Delhi flight to Lahore back in July 6, 1984. He fled to Canada and was found and was deported to India. He has since sought to re-enter the country.
In a previous decision, the Canadian High Court dismissed the plea of Saini, saying he was a threat to public security. He fled to Canada in 1995 and was returned to India to face charges for the criminal act in 2011. Saini was then found guilty and sentenced to death by a Pakistani court that then commuted the penalty to a life sentence. After ten years, the Indian national was released and was asked to leave Pakistan, where he was tried and convicted. From there he sought to be readmitted to Canada.
He was able to enter Canada in 1995 through a fictitious name and fake Afghan passport. He maintained that he lied about his identity to avoid being deported to India. In Canada he was able to obtain a BA degree and law degree to fight his deportation order. He was refused to be allowed to practice in Canada because of his criminal past. He had admitted that his act was illegal.
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13.04.2018 23:02
CraigTib (гость)
п»їClickbooth.com And The Battle For Affiliate Business
In case you hope to make use of the internet for making some real money, then the route of affiliate marketing is one you have to consider. This sector is among the strongest in online advertising not too long ago, and in the event you understand how to operate within it, you can make true money.
In recent years, nonetheless, it is now a lot more apparent that to have a big launch in the internet affiliate marketing world, you will need to be conversant with Google Adwords, and someway differentiate yourself from them.
There are numerous impartial networks all-around for you to try out, a lot of which are operated quite well and may deliver you some accomplishment, however they find it more and more challenging to break the strangle hold applied by Google. Currently may be coming to an end.
The newest big thing in affiliate marketing online is renowned CPA network Clickbooth, taking on the CPC challenge. With some very strong brains behind their new CPC division, it seems set to produce some powerful waves.
Clickbooth.com is definitely an affiliate internet marketing system that's setup with the marketer's needs in head rather than through the perspective of a search engine. Therefore it's much more geared to giving the marketer achievement.
Though other networks have frequently been launched as the online marketing arm of a organization that's already in existence, this can be one that is custom designed to give the affiliate marketer their best likelihood of achievement.
This implies no more battles of wills with AdWords, no more struggling for making the program match or to search out a way you are able to fit into the program. Clickbooth.com is constructed in such a way as to make you the single one in power.
And this can be what tends to make it such important and useful news for the affiliate marketer who wants to make their campaigns hit the high notes. By utilizing this system it is possible to take a big slice of the cake, rather than hanging all around for crumbs.
The official site link is Clickbooth.com.
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14.04.2018 16:58
CraigTib (гость)
п»їAwareness on General Knowledge Importance
Why is it important to have a good knowledge of the current affairs? to keep ourselves updated. We can only stay protected if we know what is happening around us. We should be aware of the current scenario of India at least if not the entire world. A person who has a sound knowledge of the general affairs of the world is always the one who can understand and perceive things better. Lack of general knowledge narrows your perception and confines your ideas. You live a life influenced by others or trying to figure out what you want from life. In such a tussle, you often lose your career, and most importantly yourself. You start living in a world which has severed its ties from reality and is diminishing your state of being. Current affair knowledge would bring stability in your life, it would bring a balance as you would be aware of the true condition of your society. You would be aware of the events or occurrences taking place around you which would broaden your perspective and make your vision clear.
In today’s time, the roots of current affair awareness are laid in school times. Students are asked to pay emphasis on general knowledge issues which invokes in them the curiosity to know more and gain more knowledge. One can study texts and gain textual knowledge but it still does not complete your quest of knowledge. In order to fall into the category of an intellectual being a good combination of textual knowledge and general knowledge is very important. To put into use the theories, or facts that you studied in books, you need to look around and implement them in real life.
Current affairs can be very useful for us. Firstly, they help us grow as individuals. A person who is well aware of the current affairs can easily initiate a conversation with anybody. He/she become a more confident being sure of his openness to new ideas and opinions and becomes a social being. Also, in the academic front, you cannot succeed in any competitive exam or interview if you do not have a sound knowledge of the current affairs taking place around you. They would ask you about the current scenario of India, which you would only be able to answer if you are in the habit of reading the newspaper, or you practice quizzes, or watch news.
As you can see, Current affairs knowledge is very integral part of our survival these days. They help us stay connected to the real world through mediums like quizzes, newspapers, radios, televisions, magazines etc.
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15.04.2018 11:32
